Anyone else catch the NFL network today?
All season the shows have been sponsored by Sears (SLHD), the store.
Today, the pre-game show is being sponsored by “Craftsmen, available at Sears”. The Craftsmen logo is all over everything..
The commercials, once the “Sears Book” variety are now Kenmore commercials, “available at Sears”.
This would lead one the believe Friday’s announcement about breaking up Sears into a Berkshire Hathaway (BRK.A) like holding company has been in the works for some time and Sears Holdings is farther ahead of this than many believe.
Ad campaigns are not altered on a dime.
Disclosure (“none” means no position): Long Sears, None
2 replies on “Sears Advertising Now Featuring Brands”
I noticed that also in a pregame show for the Pats game. Also interesting how they leaked the article to the WSJ and nobody else. They clearly equipped the Journal reporters with ample detail on it before they said anything to anybody else. Will be interesting to see how the Street reacts Tuesday.
I think it’s a great move all the way around. I think this has been in the works for sometime. It’s what the street wants, ie potential breakup & recognition by Eddie that biz as usual has to change.
I think Sears/Kmart are very well positioned, but really need to get back to the basics, ie selling & customer service.
The Q4 numbers are not too bad at all when you take into account something the press surprisingly didn’t cover, ie that not only where sears.com and kmart.com down for much of blackfriday, but their whole computer system was down and MANY sales were lost. in fact a few stores actually closed down because the registers were shut. had that not happened, i’m sure it’ll be fixed for 2008, i’m betting Q4 numbers would’ve probably been quite solid
People not buying/covering at these prices are simply short term traders at best. Net of cash Sears is being given away at these prices