The best news here is the new head of the “Big three” brands at Sears Holdings (SHLD)
The former head of Motorola’s (MOT) mobile devices business, Stu Reed, will become senior vice president of Sears’s home services unit. His predecessor was Mark Good. Former Procter & Gamble (PG) senior executive Guenther Trieb will take charge of the Kenmore, Craftsman, and Diehard brands.
Trieb spent 24 years with Procter & Gamble, Co., where he was most recently vice president for the company’s Western European feminine care global business unit. that division has been growing “mid to high single digits” according to PG. Trieb also held a variety of senior leadership roles in brand management, marketing and strategic planning while with Procter & Gamble.
Sears also announced the impending departure of Chief Marketing Officer Maureen McGuire. Senior VP Richard Gerstein, also of the marketing team, will serve as chief marketing officer of Kmart and Sears. This one is a wash.
I think we all agree that the “Big 3” brands are under-monetized currently to what their potential is and the addition of a successful PG exec who has spent 24 years monetizing brands, ought to be good news for shareholders.
Disclosure (“none” means no position):Long SHLD, none
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