Harley Davidson (HOG) talked to its customers and discovered that many would rather be on three-wheelers than two-wheelers. So, they responded..
Called the Tri Glide Ultra Classic, it is an answer for bikers seeking more comfort and stability on the road. Harley-Davidson research indicates more baby boomers and women are interested in touring bikes, but they don’t want an 800-pound two-wheeler to get the best of them.
Here is a video of the news bike. The video is a little rough but gives god detail on the bike.
This is a great move. It instantly expands their market as the boomers age, still love riding but felt unsure about being able to handle their bikes. With things slowing Harley has responded by producing more Sportsters, smaller more fuel efficient models under $10,000 and now the 3 wheeled bike to expand its older demographic.
Is it a magic pill for slumping sales? No. Will it help? Most definitely. Study after study has shown that riders, once they begin riding Harley Davidson, do not switch to other brands. The cheaper Sportster will reduce the barrier to entry for younger riders and the three wheeler will keep them riding longer. Both are positive trends.
Disclosure (“none” means no position):Long HOG
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