This is an update to a 3/30 post on web traffic.
As a refresher here are Feburary’s final numbers:
Here is the latest available information on web traffic:
What is important is the 25% fall by Best Buy (BBY) since February. For a company that was supposed to be the primary beneficiary of the Circuit city implosion, at least on the web, it has not happened.
Best Buy is no essentially locked in a three way tie with Sears Holding (SHLD) and JC Penny (JCP) who have climbed in visits. If we include Sears’ Kmart site, Best Buy is a distant third some with some 27% less traffic. Sears new site may have something to do with this.
Amazon (AMZN) has regained it’s lead and Target (TGT) and Wal-Mart remain numbers two and three with stable numbers.
Best Buy has been in a steady web fall for 8 weeks now. Something is happening and it is not good for Best Buy shareholders.
Data from Hitwise
Disclosure (“none” means no position):Long SHLD, WMT, none
2 replies on “Best Buy Web Traffic Still Falling Fast”
Do you have any other data points that point towards this? Could it just be product mix? People would definitely push back purchases on electronics like TVs but if your dryer breaks it will get replaced ASAP.
no other point…. agreed on some possibilities BUT, we would see HD, and LOW rising also and they are not.
using this is of course not definitive but i think after a while we can see some trends emerge