AutoNation (AN) is taking a unique tact….very unique.
AutoNation says:
Our strategy was to demystify the car buying experience through video. This video was created as a highlights clip to show what you can expect to see from car reviews to how to purchase the right vehicle. Stay tuned, we have more content being relased in the next few months.
Now admittedly the first video is a bit more like a commercial than informative car buying video but as more and more car buyers are part of the YouTube Generation, engaging them in their preferred medium is a great strategy. If the channel is done right and made informative, it becomes both a sales and consumer research channel and the brand loyalty that can be created from that is huge.
From a pure business standpoint it is a very cheap effort that has potentially huge upside if it is done right. If they muck it up the downside is minimal….
Disclosure (“none” means no position):Long AN
3 replies on “AutoNation Launches YouTube Channel”
They might, but YouTube is garage-band land. The only big companies I know of who've succeeded in Youtube-ing have been media companies.
hey – what do you think is with the sudden move in AN? @19 its getting close to the $20-25 value range. Are you going to stick with it? Noticed you wrote covered calls for Aug. @20.
wondering what your thoughts on AN were.
i think it has run really far….I'd be happy to get called out at $20.50 operating under the assumption I can pick some back up later cheaper
on every level it is fully/over valued and trading now on the "cash for clinkers" buzz…
so far I have sold $1.61 of covered call on it (including those sold yesterday). if it drops and i do not get called out, i'll do it again for Sept.