A “Healthy Lifestyle Brand” is how CEO James White describes Jamba. These recent deals are outside of Jamba’s core market, smoothies. They are, however very much in keeping with health and nutrition.
White is transforming the brand. In just a year and a half he has taken Jamba from a simple smoothie shop to an enterprise that now sells food and smoothies both in its locations and now in supermarkets nationally. The next year will be very interesting as the results from these efforts begin to pay off.
Jamba Juice and Sundia Corporation Announce Licensing Agreement
Jamba and Sundia to Launch a Proprietary Line of Ready-to-Eat, Boosted Fruit Cups
EMERYVILLE, Calif., Nov 08, 2010 (BUSINESS WIRE) —Jamba Juice Company (NASDAQ: JMBA), a highly recognized, healthy active lifestyle brand, and Sundia Corporation, the nation’s fastest growing produce brand, today announced an exclusive licensing agreement to develop and launch an innovative new line of proprietary Jamba-branded fruit cups. The two companies will leverage current health and wellness trends to create a line of great-tasting, better-for-you, nutritionally-boosted fruit cups that can be eaten as a convenient snack or as a supplement to any meal. The product line is expected to launch in grocery, convenience, and other retail outlets in early 2011.
“Our goal is to develop differentiated and innovative Jamba-branded products that make it convenient and easy for health-conscious consumers to lead healthier and more active lives,” said Julie Washington, vice president and general manager, Consumer Products, Jamba Juice Company. “This latest offering created with Sundia leverages our respective product innovation expertise in fruit and wellness supplements to create a proprietary line of wholesome and delicious, fruit-based snacks that are functionally differentiated from other offerings.”
The new good-for-you fruit cups come in three tasty and fun flavors – Ruby Red Grapefruit, Peach, and Pineapple – and provide the added benefit of a supplemental boost containing antioxidants for cell health, calcium for strong bones, and B-vitamins for energy. Offered in a convenient, on-the-go package, the fruit cups provide a quick and easy way for kids and adults alike to eat more fruit.
“Sundia is well-known for its ready-to-eat fruit and fresh produce products and Jamba is at the forefront of developing outstanding fruit-forward products designed to make living healthier easy and enjoyable,” said, Dan Hoskins, chief operating officer and founder, Sundia Corporation. “This new and unique product offering, made with real, whole fruit – no high fructose corn syrup, and no artificial flavors or colors – offers consumers an easier way to get a full offering of naturally wholesome fruit that is boosted for even more functional benefits.”
In addition to Jamba Juice retail stores, Jamba Juice Company offers a broad range of Jamba-branded consumer products through various strategic licensing alliances. The Jamba licensing platform extends the brand’s healthy, active lifestyle positioning to reach a greater number of consumers in new retail channels. The Company’s growing portfolio of better-for-you beverage, food, snack, and lifestyle products are available in select grocery, mass merchant, club, convenience, and other retail outlets.