iGo’s “Key Juice” charger is a hot item among Apple folks it would appear…..
iGo is having trouble keeping them on the shelves. Now this is both a benefit and a curse. It is nice in that it shows both this and the iPad car charger are in very high demand. It also means iGo needs to get their supply in shape ASAP.
This is of course is preferred to the alternative of halting production because they sit on the shelves collecting dust. We do need to see the backorder issued resolved though. It will frustrate potential customers and will effect sales in the long run as people will try to find an alternative product. The alternative they find may not be as good as the iGo, but once they buy it, iGo has lost a sale.
This ought to be addressed on the next earrings call……