I love these deals as they just flow cash back to $JMBA without any upfront costs. I don’t expect this to be a big one financially, but it extends the brand awareness and at this point, that is where the value is.
Jamba and Bare Fruit Announce Licensing Agreement
Jamba and Bare Fruit to Launch Line of All-Natural, Dried Fruit Chips
EMERYVILLE, Calif., Oct 17, 2011 (BUSINESS WIRE) — Jamba, Inc. (NASDAQ:JMBA) a highly recognized, healthy active lifestyle brand, and Bare Fruit LLC, today announced an exclusive licensing agreement to develop and launch a new line of Jamba-branded, all-natural, bake-dried, 100% fruit chips. The two companies will create a line of great-tasting dried fruit chips that can be eaten as convenient snacks. The new products are expected to launch in grocery, convenience, and other retail outlets by the end of December 2011.The new Jamba-branded dried fruit chips will be available in three great-tasting flavors – Fuji Apple, Granny Smith Apple, and Mango, each providing at least two servings of fruit per bag. Like all Jamba-branded products, these items will have no artificial flavors or preservatives, no artificial colors, no high fructose corn syrup, 0g of trans fat and will meet guidelines for kosher and gluten-free diets. Offered in a convenient, on-the-go package, the dried fruit chips will provide a quick and easy way for kids and adults to get more fruit in their diets.
“Our focus continues to be on developing differentiated Jamba-branded products that make it convenient and easy for health-conscious consumers to lead healthier and more active lives,” said Julie Washington, senior vice president and general manager, Consumer Products, Jamba Juice Company. “This latest offering, created with Bare Fruit, leverages our collective expertise in fruit to create a line of wholesome snacks that are lower in calories, higher in fiber and naturally sweet.”
“Bare Fruit uses a bake-dried process to create our products and uses no additional preservatives, chemicals, or sugars, ensuring that you are giving your family the very best natural fruit has to offer in a convenient-to-carry package,” said, Eric Strandberg, founder, Bare Fruit LLC. “All of our fruit snacks are developed using the whole fruit. They do not require cold storage making them easy to transport and are domestically produced with fruit that is not genetically modified.”
In addition to Jamba Juice retail stores, Jamba Juice Company offers a broad range of Jamba-branded consumer products through various strategic licensing alliances. The Jamba licensing platform extends the brand’s healthy, active lifestyle positioning to reach a greater number of consumers in new retail channels.